India is a rich country. We are rich in culture, we are rich in tradition, we are rich in colors, we are rich in weaves. India, land of many cultures and language has many a variety of apparel material to offer. It goes beyond the cloth. It goes to the sheer craftsmanship of these artisans. It goes to the time and effort they have invested to keep this old-world style of weave that is unique to our land. This festive season, House of Blouse celebrates the “Weaves of India”. Our collection is a mixture of Pochampally, Mangalgiri, Karnataka weave, Kasavu dyed that is bought to you from the lands of work, from the houses of artists.
The newly formed Telangana has the old district Bhoodan Pochampally that celebrates a geometric pattern dyeing traditionally called Ikat. The design exclusive to this state has taken the recent Indian fashion runway by storm with high end designers using the intricate geometric designs in their collections. The Pochampally sarees also have another feather to their hat as they became the officially uniform for government’s official air carrier Air India. Pochampally is a cluster of 80 villages with traditional looms that use designs and patterns that are centuries old.
Another famous weave from South, Mangalgiri is weave that is made in the town Mangalgiri from the Guntur district of Andra Pradesh. The practice of handcrafted dyed fabric in this region dates to be over 500 years making Mangalgiri is one of the oldest forms of weaves in India. Mangalgiri weave is created with either cotton or silk in wide variety of colors. The richness of the weaves makes these sarees a must have in the wardrobe.
Ilkal saree is a traditional form of weave famous named after the town Ilkal in Karnataka. Te weave uses cotton warp on the body with silk warp on the border and pallu of the saree. This unique combination creates simple yet traditional border for the saree in a variety of Indian colors. Sometimes, the entire saree is weaved with silk warp for a more rich look. Traditionally the saree has shades of orange, red and yellow with hints of white.
The traditional wear of Kerala, the Mundu is famously donned on Onam festival. Traditionally in an off-white avatar, the saree has a golden broad zari border called the Kasavu giving the name Kasavu saree. The sheer simplicity of the saree has made it part of every girl’s saree must-have list. We at House of Blouse, took the saree and dyed to give it a modern twist.
This festive season, we have decided to take our tradition and decorate it ourselves. The sheer brilliance of our traditional weaves should not lose focus just because they don’t follow trends. If they don’t follow the latest fashion trends, then let’s take these weaves to make new fashion waves!